Customers are demanding higher quality and greater functionality in WordPress themes. The theme developers are searching for new ways to make their work stand out. Knowing what makes one theme sell better than another can be difficult. Remembering a few basic rules can make a big difference in attracting more buyers and thereby making a great increase in total sales.
Start with a good and flexible design
Make sure that your design has a quality concept to build on before you write your first line of code. Layout must be easily modifiable to accommodate left or right sidebars.
Your theme must be highly flexible. Logo size must be adjustable without affecting the layout. Focus on your layouts, spacing, alignments, color choices and typography.
Theme must be unique and original
Everyone gets inspiration from other sources. Use those ideas to generate something unique and indistinguishable from the source. The process is time consuming, but it’s worth the investment. Buyers are attracted to original designs.
Try to do something new or implement it differently to give your site a different look with new features. Your design can be simple, but unique. This helps to make your theme memorable and will increase sales as well.
Focus on details
Your theme must have, sharp lines, smooth gradients, proper alignment and good spacing. Code must have proper indentation. Add comment to your code to explain what you are doing and why you’re doing it. Create a better user experience to get customers appreciation.
Ensure Standard Compliance
Standards-compliance makes future maintenance and modification easier. It saves a lot of time and effort. Your theme must appear as it’s supposed to across most modern browsers. If your code is written to Web standards, it can be easily modified.
Theme must be well-structured
Make sure that all your theme files are loaded in proper order.Ideally, your header should load first, followed by your content, and then the sidebars and footer.
Check that your sidebar(s), header, footer and content areas are laid out well on the page and that none of the elements break if the length or type of content they contain changes substantially (for example, very short content or very long sidebars shouldn’t create issues with the placement of the footer).
Be Competitive
Find the options other themes like yours have the shortcodes and basic feature sets. When potential buyers look at your theme, they will be comparing it to similar themes.
Ultimately what you include in your theme should be based on what the theme requires and not what your competition is doing. However, if all the competitors have the same 10 features, consider if you should also have them.
Create a great demo site
To generate sales, it is essential to have a good demonstration site. Highlight all the amazing features and styles that can be accomplished using your theme.
Take the advantage of this and really showcase your work. Testing must be performed to ensure that everything works well in your demo site. The demo site must look realistic and resemble what a customer wants their own site to be.
Display your demo with full pages of mock content. Having a skin changer lets viewers see the different styles of your design.
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