How to make your website mobile friendly

Mobile internet is growing very fast; with the advent of tablet PCs, androids and smartphones millions of people have started browsing internet from mobile devices. Is your website mobile browser compatible?

Here are some guidelines on how to make your website mobile friendly; you can consult any web designer who is expert in this field – I am sure they would take care of all these issues. Still, you should know the specifications.

Here you go.

Cut on redundant content

Space is very limited here; when it comes to create a mobile optimized website you have to take care of every pixel. It is easy to accommodate lots of content on a website, but when you create the mobile version of the page, you have to prioritize the components and keep those which are essential.

Here are few things that should be there:

  1. USP
  2. List of benefits of your product or service
  3. Features of your product or service
  4. Price
  5. Other essential information if any

Additional pieces of information which are usually found in the footer or sidebar of the web pages can be cut off. This way the website becomes light; users can browse it easily with all types of connections.

Structure of the website – Single column preferred

Mobile browsers are smaller in size; they cannot accommodate wide pages. Devices like smartphone or iPhone that have comparatively larger screens usually zoom out the standard pages to fit in the screen. Users need to zoom in to read the text – this is not a user friendly way of presenting information. Moreover, the horizontal scroll bar makes the navigation tough.

Instead of making the website wide, create single column layout. Put the essential information only. All redundant text should be removed so that users can focus on specific information. People who browse web from mobile are very serious browsers; they need proper information.

Take care of the Navigation

Navigation is one of the important factors of mobile friendly websites; poor navigation will increase bounce rate and result in customer dissatisfaction. Here are few things that you have to keep in mind while designing the navigation:

  1. Top navigation pushes the content down
  2. You can have top navigation on the home page but not on the content pages
  3. Create drop down menu on top to reduce space consumption
  4. Have the drop down menu on top and bottom so that people do not need to move to top to navigate
  5. Content pages must have a Back button
  6. There has to be a Go To Top button at the bottom of the page

Make sure users do not need to enter much text

It is difficult to enter text using smartphones or mobile devices. Make sure you do not make it compulsory to enter any form of text when the visitors land on the website. There are businesses that display content based on the city or location entered by the user. This is easy for desktop users, but mobile users might have problem doing this. Typing errors are quite common – so make sure you have options to click, rather than keyboard inputs.

If you need some basic details from the use to display content, you can give them options to choose from OR ask them to enter numerals to choose an option.

Make the website usable for touchscreen and non-touchscreen users

Majority of the mobile web users in the USA and UK have smartphones. So make sure that your website is optimized for smartphones. Also make sure the call to action options occupy larger space – use large buttons instead of links as it is difficult to click on links from mobile. With buttons you can tap in more users.

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