WordPress started as a blog service. It has evolved over the years into a powerful Content Management System that is supported by thousands of web designers and developers around the world. Many major organizations (such as, Ford, Sony, CNN, Samsung and others) use WordPress to power their websites.

WordPress is now the perfect place for a newly designed or redesigned website.

WordPress affords users ease for both use and functionality of the content management system (CMS). WordPress website users have more control to their server files, themes, plugins, source codes and much more. Users can also import their sites to their self-hosted site.

With WordPress you are able to maintain your search rankings nearly 100% of the time. If a website is migrated to WordPress, search engines and robots will be able to easily access the site. WordPress is very favorable among website users.

WordPress has evolved over the years into a powerful Content Management System that is supported by thousands of web designers and developers around the world.

Creating a website with WordPress is very similar to other content systems for a website, but you have this thing called “Posts” which are constantly updated and changing! That’s actually the main reason search engines love it so much!

The structure of WordPress is great for search engines. Your site is more likely to land on the first page of Google results, which means people are more likely to find you.

As your business expands and web technology continues to evolve, WordPress will grow along with you. You can create thousands of pages, blog articles, images and video over time without slowing down your site.

The odds of securing the upper placements from the great search engines (for example Google), rapidly go up once you concentrate on perfecting the tiny, yet critical, details. While most types of traffic that your website receives will be beneficial, this article will highlight how utilizing the SEO benefits of WordPress will increase free, organic traffic from web searches.

The post title is the most important part of your WordPress blog.  While dealing with SEO, it is important to coin the title of the post in the right way with targeted keywords. The use of such keywords must be involved in the comments of your post, and not just used in the titles.

Your titles have to be unique and must not be repeated anywhere on your site (because if they are, then the search engine’s would be confused when ranking your pages). Before you write your post titles, keep a list of keywords that are relevant to your site. In addition to applying keywords that are specifically targeted, the title of your post needs to be interesting.

When any potential visitor first sees your site link in the search engine results, they will first notice your post title. The title of the post should be reader friendly and simple to comprehend. Your post title must be very clear so that you achieve your objective easily.

What is a WordPress Page?

A WordPress Page is best described as the Main Section of your site that is not often changed. You want your pages to remain constant throughout your site. Good examples of WordPress Pages are:

1. About Page – Depicts the readers who you are and what your site is about
2. Contact Page – Informing them how to get in touch with you through a form or email address
3. SiteMap Page – Self explanatory, this is a page that lists ALL your website content
4. Links or Resources Page – Links or resources that may be useful to your visitors
5. Store Page – A Page that leads to all your other shopping related pages
6. Services Page – Where you offer or display the services available for your readers

What about Subpages – or pages with a parent page?

When you are creating a WordPress page, it will ask you if it should be nested within the hierarchy of another page. In most cases, you are fine with standard pages being on their own.

You can use your main About Page as the parent page, and create a new page for each section to provide relevant information.

About Us (Parent Page)

• Company Role
• Leadership
• Our Mission
• Global Marketing Centers
• Careers

What is a WordPress Category?

A WordPress Category is basically a summary page, which contains hyper links or a brief synopsis to full posts, specific to that category topic. Imagine your wordpress categories like newspaper sections:

1. Life Cycle Marketing
2. Strategic Consulting
3. Market Intelligence
4. Marketing Automation
5. Demand Generation
6. Channel Development
7. Partner Recruitment and etc.

As a visitor enters your site to view all your categories, they may be interested in reading more about say, Demand Generation. When they click the link, they are taken to a list of posts or articles, related to Demand Generation topic. In my case, I am creating a site about Do-it-Yourself assignments for my readers, so I will create a specific set of clearly defined categories that will lead them to posts, specific to those topics, for ex:

1. Customer Survey
2. Product Promotion and awareness
3. Event Based Campaign
4. Telemarketing Campaign
5. End User Marketing

When a visitor comes to the site and wants to find specific articles, they can immediately find their search by going into the Specific WordPress Category.

What about Subcategories?

Just like the pages example given above, we can help to guide our visitors to find what they want by using subcategories! When you create your categories in WordPress, you are again given the ability to designate a parent category. As my own site grows, I may choose to break each category into several project specific subcategories:

1. Telemarketing Campaign

• Campaign Objectives
• Campaign Approach
• Campaign Timeline
• Reporting and Metrics

Thus, visitors will be allowed to find exactly what they require with few mouse clicks.

What is a WordPress Post?

In a nutshell, a WordPress post is just like an article in a newspaper. What you are reading right now is a post. Post is always associated with a time stamp. Post is a single article based on a specific topic.

Most of the articles that you write on your new website is going to be WordPress posts, related to your WordPress categories, in line with the overall topic of your site.

A WordPress post can be related to several categories, but it is found it is usually the case when you have not well planned your main categories.  Ideally, your posts will be written for one category or two at the most.

 

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